Website have become a norm for pretty much all businesses at this point, especially since COVID-19 hit.
It has been added to the list of bare necessities that a business should have. And what exactly are those necessities? A plan, of course, a logo, finance, and now a website.
Do you think that is enough for your business to start with? Even for the old ones, do you want to come last in the race with your competitors?
That’s what I thought. Now that we are on the same page, maybe we should discuss why you need a website, but not just ‘any’ website. Your website should talk through you! It should be impressive and should speak what it stands for.
Here are 8 reasons why your website needs to talk:
1. Consumers spend a majority of their time online
If you have a website that does not really say much, then it is of no use to consumers. It is the online age. Everyone would like to be glued to their screens rather than literally anything else.
And this is exactly why you need to upgrade your website.
When people want a product or service, they usually rely on the internet to find it for them. Around half of all consumers shop more online than in-shop. Their instinct is to turn to Google when they are in search of a new product, service, or business.
In other words, people are looking for an online business. Therefore, your online presence is what is going to capture them and you need to have your website talk accordingly. If this happens, then mere visitors to your site are going to turn into customers, and will also draw a path for more visitors.
So, how do we get the visitors in the first place?
One of the answers is SEO (search engine optimization). We’re not going to dive into the whole SEO topic, since it is quite complex. But let’s break it down to two aspects; relevance and authority.
It shows Google that your website is relevant by using keywords that are used by your target market. Secondly, it shows Google that your site is legit and reputable through site security and site speed, as well as having some good external links to your own website and other legit sites.
2. Not just a website, but your business card
Back in the old days, salespeople would carry around their business cards and gave them to pretty much everyone they met.
Well, news flash; you live in the 21st century now. Your website is like your online business card.
After all, it does play a role. Introducing your business to potential customers, telling them how to contact you, then it paves the way for them to buy your product.
But do you know that your website can be so much more than just a business card? It can be your very own portfolio.
Your website should talk in different ways. By its look, as it should be appealing to one’s eyes, by its interface, which should be user-friendly, and most importantly, the information about your brand, products, and services should be enough to change visitors into customers.
3. To build customer relationships
Your website is not just all of the things mentioned above. It is also a place to build strong relationships with your customers and get their loyalty!
If you think building a relationship with customers is not really important, then you have a lot to learn.
From what we think, the success of your business lies within that relationship. I mean, do you really want to spend more and more on gaining new customers all the time, when your old customers can help your sales go up with little to no investment?
That’s why, guys, hold on to them and never let them go.
Now, the main question. How is your website going to help build that sort of relationship? Well, for that, maybe you can make it engaging by publishing blogs. Blogs that are informative, and quite useful for your customers.
Once they read it, they will rely more and more on you, and this will help build just the kind of relationship we are talking about!
4. For a growing customer base
We talked about SEO, but this is where CRO comes in.
CRO is Conversion Rate Optimization. If we dive into the details, you’ll be asleep reading pages after pages about CRO, as it is quite a complex topic. So, let us briefly tell you about it.
It convinces your site visitors to take the next step forward, rather than closing off your website and disappearing from your life forever. That next step depends on the kind of business you are. It could be either purchasing a product or even something like signing up for your newsletter or reserving a discovery call.
5. ROI might depend on the way your website talks
That’s true. Talking about expenses, marketing and business can cut a deep hole in your pocket.
But a website doesn’t require significant investment. And if you have one that speaks for itself, then you will be getting a whole lot in terms of profits, sales, and leads!
While the cost of website designing depends on who is designing it along with the size and type of website you want, the cost is generally low as compared to the return you will get.
As said before, this only applies if your website talks and is strong enough. If you have an ordinary site that does not play a role in making your business better, then the returns we are talking about will only come in dreams!
6. To show people who you are
Do you really want people to get the wrong impression of you?
Not just customers, but also suppliers, competitors, and everyone else in the community. They will all see you the way you portray yourself.
That’s why your website should speak about your brand and what it represents. Remember, it could be your first and last impression!
7. A platform to use other marketing strategies
While your website is itself a marketing strategy, it can also be used for other tactics. Take advantage of the fact that your website can talk.
You can have links to your social media accounts on your website in order to promote them and expose them to a greater number. Moreover, your site can have other content as well, such as podcasts and videos.
8. Your website goes wherever the customer goes
Uh-huh. We are pretty sure that you take your mobile phones everywhere. That means, if your website is accessible through a phone, and is mobile-friendly, then people are probably going to carry you around in their back pockets.
In 2020, website traffic from mobile devices was nearly 68.1% of the total traffic. Meaning, people are more likely to go through your website when they are using their cell phones. So, better start making your site mobile-friendly!
Conclusion
A boring, basic website will not get you anywhere. Your website should be representative of what it stands for. If it does not talk much, then it is not fulfilling its purpose!
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